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RALEIGH – The Differentiators on Tuesday launched “Differentiators Local” – a division that specializes in winning campaigns for district, county and municipal offices. The new division, led by North Carolina native Zach Almond, will offer direct mail, GOTV and advocacy phone programs, digital and social media advertising, polling, and full-service campaign management for sheriff, county commission, town and city councils, … Read More
In its first year producing direct mail, The Differentiators’ mail won three of the American Association of Political Consultants’ prestigious Pollie awards, dubbed the “Oscars of political advertising.” The Differentiators won in regional, national, political campaign, and public affairs categories – including a national gold award for best use of opposition research. According to the AAPC, over 400 firms nationwide … Read More
Successful advocacy and messaging campaigns magnify your strengths and emphasize how your strengths set you apart from your competition (your, ahem, differentiator…but we digress). That brings us to Elizabeth Warren’s widely panned Presidential campaign kickoff video. Let’s unpack the first 30 seconds or so, because that’s about all the time you get to make an impression on social media these days. We are … Read More