Is Beer Elizabeth Warren’s Differentiator?

Successful advocacy and messaging campaigns magnify your strengths and emphasize how your strengths set you apart from your competition (your, ahem, differentiator…but we digress). That brings us to Elizabeth Warren’s widely panned Presidential campaign kickoff video.  Let’s unpack the first 30 seconds or so, because that’s about all the time you get to make an impression on social media these days.  We are … Read More