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Differentiators

Vertically integrated public affairs

It's a mouthful, we know.

But “Differentiators” best explains who we are and what we do.

All of the best companies, campaigns, causes, and candidates have one thing in common: clear differentiators that give them a competitive advantage over the competition. Maybe it's an original message, a more efficient structure, a creative policy solution, or a winning ad. We work hard to identify and create differentiators for our clients.

Our experience and our values are differentiators, too: Spanning journalism, communications, campaigns and policy making, we know how the public affairs world works and how to navigate it to solve problems. We work hard, work smart, and work with integrity. Read more about us and our services below.

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With a combined 40+ years in state government and campaigns, we excel at the intersection of politics, business, and public policy.

Our corporate consulting services help businesses, associations and nonprofits craft government and public affairs strategies. We develop tactics, hone messages, garner public support, and execute plans to achieve and implement their policy objectives.

We also create winning blueprints for campaigns at every level, whether issue advocacy campaigns, ballot referendums, independent expenditures, or traditional political races.

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Differentiator Data is our full-service data and intelligence partner firm, offering both qualitative and quantitative research products.

Differentiator Data conducts polling, research and custom voter models for a broad range of corporate, nonprofit and political clients across multiple states.

The firm also offers subscriptions on North Carolina political insights and data analysis, as well as custom presentations. Learn more at DifferentiatorData.Com.

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Using custom modeling and data, our creative approach to message delivery targets advertising to key voter groups and audiences.

There are no cookie cutters here. Each message is individually designed and carefully tailored to allow our clients to win the political point or policy issue.

And we make the message stick: our unique direct mail, digital and television advertising has won national awards.

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With backgrounds in media and strategic communication, we can communicate and position complex policy issues, mobilize and recruit third-party stakeholders to engage key audiences, and implement proactive strategies to safeguard your organization's integrity and respond to challenges.
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